ICICI Bank

Revamping the Mobile and Web experience for purchasing and servicing a wide variety of financial products spanning payments, accounts, deposits, investments, insurance, FASTag and loans for India's second largest private bank.

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Timeframe

Apr 2025 - Current

Done at

Canvs.in

The teaM

Debprotim Roy, Premankan Seal, Arjun Rajkishore, Mansi Bakle, Harleen Chatha, Abin Rajan, Hamsika Iyer, Shreya Babulkar, Diksha Sharma, Yuri Oberoi

Context:

ICICI Bank has over 60M users, with transactions of over ₹11 Trillion per year and over 400 services offered digitally. The bank wanted to bring their mobile and web experience in line with modern banking and fintech standards, easing usage while retaining habits built over years of use.

My role:

UX, visual design, prototyping and maintaining the design system for the revamped mobile app and retail banking web portal.

Setting up processes for developer handoffs and ensuring design and interaction fidelity.
Strategising feature improvements, planning projects and ensuring alignment with product and business stakeholders from ICICI.

The impact - iMobile Pay

iMobile Pay is ICICI Bank's flagship mobile app, supporting payments, application, servicing and renewal for all of the Bank's account and wealth management offerings.